Entrepreneurial Blogs

An example of an entrepreneurial blog is found here: http://naturalselling.blogspot.com/. In this blog author Michael Oliver is trying to sell his books and methodology on "natural selling." His primary website is: http://www.naturalselling.com/. Although I don't see any comments to his recent blogs, Mr. Oliver allows prospective customers to comment on his posts and see what he is talking about so they will buy his books which link to his company's website.

Blogging has a huge impact on business. Being able to talk with people before buying their services is sales 101. Business week in their article "Blogs Will Change Your Business" discusses how blogs are re-defining how people view big companies. In an article from the Technology Review "The Business of Blogging" we learn about how blogging is redefining everything from news to businesses.

Entrepreneurs have many options available to them to advertise themselves to their customers. What makes blogging so unique is that it costs relatively nothing to set up a blog and advertise yourself to people. Television commercials cost millions of dollars to put up and newspaper add spaces are incredibly expensive. For a starting business there is nothing like saving money so why not use blogs to advertise your business? Unlike Television and newspaper adds blogs allow customers to directly contact their sellers and see the human aspect of the company selling a product. One thing that bothers me about blogs is that there are so many of them out there that to make your own blog puts you in as just "another blogger." However, blogs are a great alternative because they offer a personal look at a company and a cost free method of advertisement.

On a scale of one to five I can say without a doubt it is a five that my research above supports my original thesis that blogging is impacting the print journalism world.